Over a period of its long innings, every Institution of repute fosters a sub-cultural milieu unique for itself. Pupils with diverse backgrounds converge on such academic portals, stay there for considerable time, imbibe high octane academics, acquire invaluable peer networks, and above all, learn the skills to lead a purposeful life.

JNTU College of Engineering, Kakinada is one such marquee academic portal that honed the professional nuances of thousands of students and embossed its distinct sub-cultural signature on every one that made this eminent institution his/her academic sojourn. As a result, each alumnus of this august alma mater is an epitome of vibrancy, transparency and empathy and is driven by social responsibility. Such drive, a common denominator among all the ECKites, inspired them to form an NGO christened KEATS (Kakinada Engineering Alumni Trust for Service).

While the prime movers of such noble initiative are the alumni of ECK belonging to the Class of 1977 through 81, every alumnus of ECK and other ‘Pay back artistes’ among the general public are welcome to join this endeavour aimed at scripting an equitable society.